Much like shoes, a girl can never have enough diamonds. They’re pretty, they tend to hold their value, a lot of work goes into making them (something like a million years?), you could say they’re a status symbol… and let’s face it, they’re pretty. And sparkly.

So it’s no wonder Richmond’s own classy lady, The Jefferson Hotel, is dripping with the darned things. She’s won AAA’s top rating (again!) for 2010. That would be FIVE diamonds for those of you who are counting.

She’s one of only two hotels in the Commonwealth to sport such finery, the other being The Inn at Little Washington in northern VA.

And while you might think such a lady would be stuffy and old-fashioned, you have but to visit the new fashion-forward Lemaire restaurant and take advantage of standard guest amenities like remote wireless document printing (seriously, even from your car), to realize she’s a Modern Southern Belle.

It’s an honor for us to partner with a femme of her caliber, matching advertising creative efforts from traditional to social media with her unique personality. Just like us, the lady has a lot going on.

And of course, there’s those diamonds. Lots of diamonds.

Check out the recent Times-Dispatch article for more information http://bit.ly/jeffersondiamonds or surf AAA to find out more about those diamonds http://bit.ly/aaadiamonds. 

(Shaun Amanda Herrmann)