As one of 10 respected industry experts called on to judge the national 2009 HealthLeaders Media Marketing Awards, Susan Dubuque was recently given an inside perspective on the big picture of current healthcare marketing efforts.
Recognizing work in several categories each year, the awards essentially gave judges a unique vantage point to survey and/or confirm industry marketing trends. Granted, it’s not a necessarily a new perspective for Susan, who has been working with ND&P healthcare clients across the country for more than 20 years.
Quoted in a related article for HealthLeaders Magazine, Susan reinforced the importance of results in marketing efforts:
“Accountability and measuring results are more important than ever, and healthcare marketing professionals are getting better at documenting outcomes of their efforts.”
ROI, budget-economizing and collaboration were some of the key areas noted by fellow judges. Read the full article, and more of Susan’s insights: