Within the rapidly expanding list of communication channels and media vehicles, radio advertising is still a viable option for health care companies. Indeed, one could argue the benefits of radio still make it one of the preferred choices, especially for health care messaging.

As a recognized health care marketing expert, Susan Dubuque of ND&P helped several industry notables outline the benefits of radio in the current issue of Healthcare Marketing Report.

Some key points:

• Ratings measurability (thanks to passive electronic people meters)
• Excellent for cross-promotion (directing consumers to Websites, etc.)
• Supportive of other media (message reinforcement)

For more of Susan’s insights, and actual creative examples, read the full January 2010 article: “Its Demise Was Exaggerated: Radio Advertising Is Still Effective.”

(Shaun Amanda Herrmann)