Admittedly, the recent health care reform bill is complex, even for those who work within the health care industry.  To help you navigate the complexities of this bill and enable you to share some simplified information with your audiences, we’ve gathered a few resources that summarize its key provisions in easily understood terms.
 
Please take a look at the following links, and if you discover any other useful resources that succinctly capture the elements of the reform bill, let us know.  We’d love to pass them along.
 
Big Picture Reform Overview from Consumer Reports
http://www.consumerreports.org/health/insurance/health-reform-the-big-picture-2-10/overview/health-reform-the-big-picture.htm
 
Immediate Changes for Consumers from Consumer Reports
http://www.consumerreports.org/health/insurance/health-reform-the-big-picture-2-10/what-youll-get-from-reform-right-away-2-10/what-youll-get-from-reform-right-away.htm
 
Summary of Bill from CBS News
http://www.cbsnews.com/8301-503544_162-20000846-503544.html

(James Setaro)

Within the rapidly expanding list of communication channels and media vehicles, radio advertising is still a viable option for health care companies. Indeed, one could argue the benefits of radio still make it one of the preferred choices, especially for health care messaging.

As a recognized health care marketing expert, Susan Dubuque of ND&P helped several industry notables outline the benefits of radio in the current issue of Healthcare Marketing Report.

Some key points:

• Ratings measurability (thanks to passive electronic people meters)
• Excellent for cross-promotion (directing consumers to Websites, etc.)
• Supportive of other media (message reinforcement)

For more of Susan’s insights, and actual creative examples, read the full January 2010 article: “Its Demise Was Exaggerated: Radio Advertising Is Still Effective.”

(Shaun Amanda Herrmann)