The Importance of Healthcare Marketing and IT Collaboration

In the May 2011 issue of eHealthcare Strategy & Trends, ND&P’s Danny Fell examines the importance of collaborative technology and marketing functions.

“We know that healthcare organizations that have advanced Web and interactive marketing programs or those on the leading edge of implementing new information systems tend to have solid tech strategies and visions that are shared across the organization,” writes Fell.

He goes on to recommend six practical steps both marketing and IT can take to more fully engage on a strategic and tactical level.

“Given the change in healthcare delivery – from quality standards to payment reform – and the transformation in digital information exchange, healthcare leaders will demand radical alteration and collaboration among their IT and marketing experts,” concludes Fell.

Read the full article.

(Betsy Parkins)