Entries in Lemaire (2)

Wednesday
Mar102010

Lighting up the Western Virginia ADDY Awards

ND&P staff geared up for a night on the town last Saturday, seeking adventure and excitement. We found that and more at the Western Virginia ADDY Awards – taking home the show’s top honors in winning the Howard Packett Award for Creative Excellence. The award, recognizing the best work from the show, was given to a very special ND&P project for the Catholic Diocese of Richmond Office of Vocations (translation: the department for priest recruitment). A poster developed by ND&P Chief Creative Officer John Griessmayer and Art Director Kym Davis (shown below), the work also won Gold and Best-in-Print awards.

Many other shiny metals sparkled for ND&P and our wonderful clients, among them a pair of Silver ADDYs for the logo and stationery package for The Jefferson Hotel’s Lemaire restaurant (did we tell you Lemaire was recently named one of Esquire magazine’s “Best New Restaurants of 2009?”).

 

Congratulations to all of our fellow ADDY Award winners!

(Shaun Amanda Herrmann)

Friday
Oct092009

Jump Up for Lemaire

So my legs are getting pretty tired these days from all the gleeful jumping up and down. Accolades for the recently reopened Lemaire restaurant at The Jefferson Hotel just keep rolling in, and one of the nice things about forging strong client partnerships is you can celebrate client victories as if they were your own. Because let’s face it – when your role is more strategic partner than simple vendor, your client’s victories ARE your victories, too.

 I’d have to shake the dust off some files to tell you how long ago the planning process began on the relaunch of Lemaire. We had the honor of helping put the public face on the restaurant. Even as the hotel was working with a team of consultants and architects on physical design, we were working on the visual identity and logo elements. While we were working on supporting materials, like the menus, fab Chef Bundy was secretly planning what would go ON the menus. While the new bar was going in and light fixtures were going up, we were working on print ad launch headlines and visuals.

 We’d been telling people “trust us, you’re gonna LOVE this place” for so long we started to wonder if they’d get tired of us. “No, seriously. Just wait and see!”

When the doors finally opened, we invited some familiar faces from Richmond’s social media Twitter scene to LeTweet, a chatty evening we cooked up featuring Lemaire’s “LeTweet” cocktail and a sampling of edibles.

And now that it’s open we can celebrate in public. Yeah. That short, well-rounded woman you saw “woohoo-ing” on the street when she read the RTD Dining Out Review? (http://bit.ly/QQd73). That was probably me. Or that guy in jeans grinning about Style’s waxings on an Enchanted Evening? (http://bit.ly/xQiHu). Probably one of us.

 So you can imagine how crazy ND&P’s offices are now that Lemaire’s been announced as one of Esquire magazine’s “Best New Restaurants of 2009.” (http://bit.ly/29WN5).

My legs are getting pretty tired, but I have to say I’m looking forward to whooping and hollering and jumping up and down quite a bit as Lemaire graciously takes its well-deserved place in the national culinary scene. Then I can rationalize eating as many Fried Green Tomatoes as I want to.

 (Tweeting? Hit me up @shaunamanda, or follow the restaurant @LemaireRichmond)

(Shaun Amanda Herrmann)