News You May Have Missed 5/31/11:Twitter Encounters Privacy Issues in UK, Starbucks Goes Gaga and More!
ND&P intern Lindsay Wade shares a few recent news items you may have missed...
Twitter Enters Privacy Conflict in UK
Earlier this week the British High Court ordered Twitter to reveal the identity of thousands of users. The users in question tweeted about an affair between a famous soccer player and a reality TV star. The problem? The British High Court granted the soccer player a highly controversial super injunction, which prohibits the media from covering or mentioning the story. This bizarre legal measure not only denies coverage of the supposed affair, but also the court order itself. Talk about having an elephant in the room!
Starbucks Goes Gaga
Starbucks Coffee announced last week that it will be launching an online Lady Gaga-inspired scavenger hunt across sites such as Facebook and Twitter. Gaga, who has experience promoting various forms of protein (see meat dress and egg costume) should have no problem promoting other food groups. The partnership targets a shared demographic who will be eager to win both Starbucks-related prizes and the grand prize of special access during an upcoming Lady Gaga concert.
Cars Possibly the Future in Mobile Health Monitoring
More people are using mobile devices to keep tabs on day-to-day health. Ford Motors says that the next machine taking your pulse will be your car. Representatives state that with technology like Bluetooth and USB ports, drivers could sync medical devices with the car’s computer. The vehicle could then give alerts about allergies, glucose, and stress levels back to the driver.
Talk to Your Toyota
In more car-related news, Toyota wants you to start thinking of your car as a friend. Improved technology will allow future Toyota cars to communicate directly with their drivers through social networking sites when it’s time for the car to receive routine maintenance or a battery charge. No time to schedule an appointment? No sweat. Your car will do that for you, too. This looks like the beginning of a beautiful friendship.