The Cloud is Coming
This past week Apple announced its newest software and an internet service called iCloud. What will make iCloud special is that it will allow users to share photos, calendars, and music over the internet without ever having to sync an Apple™ device. Amazon and Google have already released similar services but both still require the user to upload music beforehand.
Angry Birds Hold Their Own
Rovio Mobile Ltd. is known for more than its adorable Angry Birds. The company has also won attention for applying an interesting marketing strategy to the game app. Instead of expanding horizontally and designing sequel games, the company grew vertically to concentrate on Angry Bird Merchandise. The paradigm shift allowed Rovio Mobile to focus on developing the brand. The untraditional strategy seems to be working – they have $30 million worth of proof.
Survey Shows Americans Want to Save Energy
A recent survey conducted by the Consumer Electronics Association reported that 60% of Americans were worried about their electric bill and 38% were concerned about the amount of power their electronics used. However, only 27% are aware of solutions such as smart grids. A smart grid is an energy management technology that could reduce energy consumption by managing appliances through a smart phone.
Nike Zones In
Last week Nike announced that it would begin a new ad campaign to focus on action sports. With the new campaign Nike plans to design products for sports such as skateboarding and surfing. The action sports market is generally difficult to break into because of athlete loyalty to smaller brands. Nike, however, has stepped up the publicity (and the budget) to unceasingly promote youth events and push viral campaigns.